May/June 2015

Phase One XF Camera System Launch Event Phase One XF Camera System Launch Event Phase One XF Camera System Launch Event

3 Jun

:

Phase One XF Camera System Launch Event

Please note this event occurred in 2015

Smashbox Studios & Digital Transitions are excited to show you the latest and greatest in Medium Format Digital – the NEW Phase One XF Camera System & IQ3 Digital Backs. LA is DT’s first stop after Phase One’s Partner Conference in Denmark – we’ve got the inside scoop on all the ground-breaking features.

Phase One XF Camera System: XF AutoFocus Platform, OneTouch UI & Waist-Level Viewfinder

Phase One IQ3 Digital Backs:  Heat Map for Zone Exposure, Clipping Warning, Temperature Graph, & XF Integration including power share & camera controls

Join us at the first Phase One XF Launch Event to test drive the new XF & IQ3 and for a chance to win Capture One Pro Software!

We encourage you to register but drop by Smashbox Studios anytime during the day.

EVENT SCHEDULE

Open House:
June 3rd: 1pm – 8:15pm

2pm -3:15pm

Given by Doug Peterson, DT Product Manager
The Phase One XF; Origin Story & Features Overview
Capture One 8.3 New Features & XF Integration

5pm – 8:15pm

XF Happy Hour Test Drive
Play with the new gear and kick back with Doug Peterson & Lance Schad of Digital Transitions.
Refreshments will be served.

7pm -8:15pm

Given by Doug Peterson, DT Product Manager
The Phase One XF; Origin Story & Features Overview
Capture One 8.3 New Features & XF Integration

DT EVENT PRESENTATIONS AT A GLANCE

THE PHASE ONE XF; ORIGIN STORY & FEATURES OVERVIEW

Phase One has invested millions to build a new platform. It’s faster, has an industrial build quality, has tons of practical professional features, and mates perfectly with the Phase One IQ series and Capture One Pro. In this interactive session you’ll hear the story of its creation from Doug Peterson of Digital Transitions, who has just spent the past week in Phase One Denmark with their R&D and product management team. He’ll also guide you through its myriad features that will help both in the studio and in the field, such as focus assist, seismograph-based vibration delay, built in Profoto controls, completely programmable buttons, and the forthcoming optional waist level viewfinder.

CAPTURE ONE 8.3 NEW FEATURES & XF INTEGRATION

Capture One v8 brought a new paradigm of development. Now new features are being released with every sub version. Come learn about the new features released in Capture One 8.0, 8.1 and 8.2; they are appearing so rapidly they are easy to miss! For instance, did you know you can do multiple guides, change the color used to denote “selected,” mirror an advanced capture folder structure automatically upon output, and access the crop aspect ratio without slugging your cursor all the way to the top of the screen again? These and tons more tools (3-way Color Balance, customizable auto-adjustment, incremental camera controls, and find/replace renaming to name a few) have been snuck in by the team in Denmark. We’ll walk you through all the changes so you don’t miss out on any of these exceptionally useful tools – especially those available in Capture One 8.3 announced on June 2nd that enable seamless XF integration.
EXPERIENCE THE DT ADVANTAGE

With over 11 years experience in Medium Format Digital, Digital Transitions specializes in the sales, support, training and rentals of both new and pre-owned digital back solutions for photographers throughout the United States. Our goal is to provide the best-in-class products together with an experience that provides full support, service and accountability.
(link to www.digitaltransitions.com)

Can’t make it to the event? Contact Lance Schad at 1.877.f/ortless (367-8537) ext 2240 or email lns@digitaltransitions.com to schedule a private demonstrationRSVP - Smashbox Studios.